Yes! You can link Google Analytics to your website in order to track conversions for file downloads, contact requests via your forms, and webshop orders. We'll automatically ensure that an 'event' for each conversion is sent to Google Analytics. These 'events' will be displayed in Analytics as follows:
- Form element: category: form , action: new_entry
- Download element: category file , action: download
- Webshop orders: Analytics ecommerce features
Make sure you have the ecommerce features turned on (to track webshop orders) and/or create your own Goal in Analytics to track conversions. You can also then use this data in, for example, Google Ads.
Unfortunately, it's currently not possible to use other conversion pixels, including Facebook.